19th Street.

New York, USA.

Erfan Azadi at Jade Jagger for YOO.

Client: The Copper Group


Re-design and Refurbishment of an existing office building into 56 luxury loft apartments in Chelsea district of NYC with unit starting at US $ 850K – Studio apartment. Penthouses US $ 5M.

Each loft apartment has a lacquered freestanding ‘Pod’ which houses the kitchen, bathroom, laundry and storage. This solution creates a duality in various spaces, which is very important in small apartments and a theme which is again explored in other Ducka & Shed projects, Southbank Tower and Nevern Square.

The Pods in this development were offered in four different colour schemes, chosen at point of purchase, giving the first buyer a good range of options when choosing their apartment.

There was also a two storey Rooftop extension and terrace containing a gym, residents lounge and bar, outdoor areas and soaking tubs.The facade treatment of this rooftop extension was interesting as it was a laser cut stainless steel cladding in a Moorish geometric pattern, a reference to Jade Jaggers Ibiza home.

Interior styling was by the JJ4U team.

This project was the recipient of the CNBC and New York Times Interior Design Award at the ‘Best in Americas Property Awards 2008’

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